LEAD GEN RESULTS
DIGITAL LEAD GEN FOR B2B SALES
$ New Revenue MQL
# New Customer MQL
¢/$ Revenue MQL ROI
LEAD GEN CASE STUDIES FOR B2B SALES
OVERVIEW: As 2021 ends, CONTRAST is on track to blow away all their 5-year stretch goals for PEAK including 5.1x MQL Revenue Growth, 2.9x $/Lead MQL Quality and 2.4x Better MQL ¢/$ ROI behind major upgrades beginning in 2017 to level up all 5 Lead Gen Revenue & ROI drivers.
OVERVIEW: CONTRAST launched a new Marketing focused executive search start-up in early 2021 branded APEX CMO SEARCH including: branding/logo, website/messaging, social media, announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.
OVERVIEW: CONTRAST has delivered record high B2B Sales lead growth to IGNITE in parallel with PEAK since 2017, including the website relaunch. More recently in 2021, support is now ramping up for IGNITE's expanding team of Executive Sales Recruiters and their fast growth Clients.
OVERVIEW: In 2020, CONTRAST expanded PRODENT nationally across the U.S. from their New York HQ targeting Dental DSO's & Groups hiring Dentists & Specialists, supported by a Website, Blog, Social Media, Digital Lead Gen and Sales Enablement for the new VP Sales based in Arizona.
OVERVIEW: We started Digital Lead Gen in 2006 for our PEAK B2B Sales team. In 2017 we leveled up our expertise to deliver better quality Revenue MQL’s with superior ROI for our 10 Family Firms. Now we're expanding outside our Family Firms to serve more fast growth B2B Sales Clients.
OVERVIEW: As 2021 ends, CONTRAST is on track to exceed all their 5-year stretch goals for PEAK EXEC including 15.2x #1 Tier MQL Revenue Growth, 4.5x #1 Tier % of Total MQL Quality and +++ Better #1 Tier MQL ¢/$ ROI behind a quality focus on all 5 Lead Gen Revenue & ROI drivers.
OVERVIEW: CONTRAST launched a new Finance focused executive search start-up in fall 2020 branded GRAYHAWK SEARCH including: branding/logo, website/messaging, social media, digital announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.
OVERVIEW: CONTRAST has focused on PEAK's Target Account Sales Team efforts for larger, custom, multi-hire Enterprise and RPO deals since 2017, accelerating growth from $0 to $27M+ MQL's in 5 years from Clients like ServiceNow, OYO, Frontier, J.B. Hunt and CompuCom.
TBD MQL GROWTH (JUST LAUNCHED) TBD MQL QUALITY (JUST LAUNCHED) TBD MQL ¢/$ ROI (JUST LAUNCHED) Lead Generation / Data Science / Sales Enablement / Content Creation / Websites & Apps OVERVIEW: CONTRAST launched a new Human Resources focused executive search start-up in fall 2021 branded CPO TALENT...
B2B GROWTH FIRMS LOVE OUR LEAD GEN
B2B SALES INDUSTRIES
• Software, SaaS, Digital, Ecom
• Hardware Technology
• Information Technology
• Professional Services
• Industrial & Manufacturing
B2B SALES LOCATIONS
• East Coast
• West Coast
B2B SALES LOVE WORKING WITH US
When we launched PEAK 16 years ago, we started Digital Lead Gen to support our B2B Sales teams. Then 5 years ago we leveled up our expertise and scaled up CONTRAST to deliver quality Revenue MQL’s and optimized ROI for our 10 Family Firms. They’ve overdelivered beyond belief, so our fast growth Clients have asked us to help them too.BRENT THOMSON, CEO, PEAK SALES EXECUTIVE SEARCH
My PEAK & IGNITE Sales Recruiting teams get super energized with all the higher quality new Client leads and deals from CONTRAST and our Sales team which have quickly accelerated our team expansion and Revenue overachievement.KYLE FLETCHER, VP SALES SEARCH, PEAK & IGNITE SALES RECRUITING
Over the past 5 years, PEAK & IGNITE have seen huge increases in leads from CONTRAST, but more importantly, better quality leads are enabling my Sales team to improve our new Client conversion rate and speed to contract and delivery Revenues.CHRIS DONNELLY, VP SALES, PEAK & IGNITE SALES RECRUITING
I’ve been impressed by the expertise and speed of the CONTRAST team, including their emphasis on Lead Gen results versus activities and their focus on my team’s B2B Sales needs. They created & launched my APEX Marketing start-up and have already delivered lots of high quality Client leads.STU DOUGLAS, MANAGING DIRECTOR, APEX CMO SEARCH
CONTRAST focuses testing & optimizing our 5 proven Lead Gen Revenue & ROI drivers to help our B2B Sales Clients accelerate their growth. Beyond our Client Needs Assessment, we start with a quick mvp Lead Gen Proof-Of-Concept Test to get market feedback & optimize results asap before we shift to scale-up our successful tests.WALLIS STAGG, SALES & MARKETING DIRECTOR, CONTRAST DIGITAL
We finally expanded west (I’m based in Arizona) which better fits my national Dental DSO & Group demand for Dentists & Specialists. CONTRAST has been wonderful in building awareness, delivering quality leads and supporting my Sales team needs.BRYAN DUNCAN, VP SALES, PRODENT SEARCH
DIGITAL LEAD GEN FOR B2B SALES
B2B SALES CLIENTS
We are Digital Lead Gen specialists serving fast growth B2B Sales teams primarily in Software, SaaS, Tech, Digital, Ecom, Professional Services, Industrial and Manufacturing firms.
DIGITAL LEAD GEN
We are Lead Gen experts driving proven techniques & platforms all focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.
DATA SCIENCE ROI
We are fanatical about fast iterative testing to prove concepts, behavioral psychology to fine-tune messaging, and data science to optimize $ mix and quality to deliver superior ROI.
MVP FOCUS & SPEED
We follow the MVP Lean Start-Up principles to accelerate speed to market and then quickly iterate from data-driven insights to drive scalable Revenue growth and superior ROI.