LEAD GEN INSIGHTS

DIGITAL LEAD GEN FOR B2B SALES

INSIGHTS BLOG

Persuasive Content Creation
to support Digital Lead Gen

DIGITAL PRESENCE

Insights Blog Content posted to
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SALES ENABLEMENT

B2B Sales Thought Leadership from
Cases, Blogs, Videos and Webinars

DIGITAL LEAD GEN FOR B2B SALES

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Posted by Valerie Husky | 10 29 2020
ROI Optimization – Focus on the metrics that matter most

Are You Being Distracted By These 4 Misleading Marketing Metrics? Numbers don’t lie! That’s what we’ve been told for years in digital marketing. Yet, the explosion of digital marketing data and metrics has a cost. It creates much more noise for clients. How can you tell if you are making progress in your campaigns? The...

Posted by Cierra Campeau | 10 29 2020
Generate more B2B sales leads

Use These 5 Top of Funnel Marketing Strategies To Generate More Leads Without enough leads, it is all but impossible to reach your sales goals. The first step to getting more leads is to boost awareness through top-of-the-funnel campaigns. What is The Marketing Funnel? The marketing funnel is a way to think about a person's...

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Posted by Eliot Burdett | 10 27 2020
Importance of Great Sales Enablement Content

The 4 Types of Sales Enablement Content Every B2B Sales Team Needs Sales enablement content is one of the most powerful ways to stand out when your sales team reaches out to customers. Without sales enablement content, your sales team will have to improvise in each conversation. At best, sales will have an uneven message....

HOW TO GET STARTED

Contrast Digital Lead Gen specialists will work with you to understand your growth challenges. We are focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.

We’ll develop your Proof of Concept using our proven Revenue & ROI drivers then quickly iterate. Using data-driven insights we’ll drive scalable Revenue growth and superior ROI.

HOW MAY WE ASSIST YOU

    B2B GROWTH FIRMS LOVE OUR LEAD GEN

    B2B SALES LOVE WORKING WITH US

    LEAD GEN CASE STUDIES FOR B2B SALES

    ACCELERATING REVENUE GROWTH FOR #1 PEAK SALES RECRUITING

    OVERVIEW: As 2021 ends, CONTRAST is on track to blow away all their 5-year stretch goals for PEAK including 5.1x MQL Revenue Growth, 2.9x $/Lead MQL Quality and 2.4x Better MQL ¢/$ ROI behind major upgrades beginning in 2017 to level up all 5 Lead Gen Revenue & ROI drivers.

    NEW MARKETING START-UP LAUNCH FOR APEX CMO SEARCH

    OVERVIEW: CONTRAST launched a new Marketing focused executive search start-up in early 2021 branded APEX CMO SEARCH including: branding/logo, website/messaging, social media, announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.

    FUELING PEAK’S CONTINGENCY TEAM FOR IGNITE SALES RECRUITING

    OVERVIEW: CONTRAST has delivered record high B2B Sales lead growth to IGNITE in parallel with PEAK since 2017, including the website relaunch. More recently in 2021, support is now ramping up for IGNITE's expanding team of Executive Sales Recruiters and their fast growth Clients.

    WHY WE'RE UNIQUE

    CONTRAST are Digital Lead Gen specialists for fast growth B2B Sales teams using proven techniques and platforms, data science and mvp speed to supercharge Revenue growth with superior ROI.

    We use a mix of 5 proven Revenue & ROI drivers: Persuasive Content Creation, Digital Lead Traffic Generation, Website Lead Capture, Data Science Quality & ROI Optimization and Sales Enablement.

    RESULTSRESULTS

    DIGITAL LEAD GEN FOR B2B SALES

    SUCCESS DRIVERS

    B2B SALES CLIENTS

    We are Digital Lead Gen specialists serving fast growth B2B Sales teams primarily in Software, SaaS, Tech, Digital, Ecom, Professional Services, Industrial and Manufacturing firms.

    DIGITAL LEAD GEN

    We are Lead Gen experts driving proven techniques & platforms all focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.

    DATA SCIENCE ROI

    We are fanatical about fast iterative testing to prove concepts, behavioral psychology to fine-tune messaging, and data science to optimize $ mix and quality to deliver superior ROI.

    MVP FOCUS & SPEED

    We follow the MVP Lean Start-Up principles to accelerate speed to market and then quickly iterate from data-driven insights to drive scalable Revenue growth and superior ROI.