DIGITAL LEAD GENERATION

DIGITAL LEAD GEN FOR B2B SALES

LEAD TRAFFIC

SEM, ABM/Email, PPC Ads, SEO &
Social/Network Digital Lead Gen

MQL CONVERSION

Website, App, Chatbot and Form
Lead Capture & MQL Conversion

B2B SALES HANDOFF

Automatic Response and B2B Sales
Alert for Quick Customer Follow-up

DIGITAL LEAD GEN TECHNIQUES & PLATFORMS

SUPERCHARGE B2B SALES REVENUE GROWTH

5 DIGITAL LEAD GEN SUCCESS DRIVERS:

  1. PERSUASIVE CONTENT CREATION

  2. DIGITAL LEAD TRAFFIC GENERATION

  3. WEBSITE LEAD CAPTURE OPTIMIZATION

  4. DATA SCIENCE QUALITY & ROI OPTIMIZATION

  5. B2B SALES ENABLEMENT

SEARCH ENGINE MARKETING (SEM)

• TARGETED SEARCH ADS – GOOGLE & BING SEM

• SEARCHABLE KEYWORDS & PHRASES

• COMPETITIVE & LONGTAIL KEYWORD TESTING

• TEST/ITERATE FOR CONTINUOUS IMPROVEMENT

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

ACCOUNT BASED EMAIL MARKETING (ABM)

• DIRECT RESPONSE EMAILS & LANDING PAGES

• AUTOMATED TARGET PROSPECT LIST CREATION

• SUBJECT LINE & MULTI-EMAIL CAMPAIGN TESTS

• MULTIVARIATE TESTING & OPTIMIZATION

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

DIGITAL DISPLAY & MOBILE PPC ADS

• TARGETED DISPLAY & MOBILE PPC ADS

• REMARKETING PPC ADS

• AD MESSAGE & CTA PERSUASION TESTING

• TEST/ITERATE FOR CONTINUOUS IMPROVEMENT

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

SEARCH ENGINE OPTIMIZATION (SEO)

• GOOGLE ORGANIC SEARCH & PAGE RANKING SEO

• DIGITAL CONTENT SOLUTIONS & GOOGLE SEO

• DIGITAL MARTECH <-> GOOGLE SOLUTIONS

• TEST/ITERATE FOR CONTINUOUS IMPROVEMENT

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

SOCIAL MEDIA & DIGITAL NETWORK EFFECTS

• SHARABLE SOCIAL MEDIA – FACEBOOK/INSTAGRAM, TWITTER, YOUTUBE, TIKTOK, LINKEDIN, WIKIPEDIA

• SHAREABLE CLIENT & INFLUENCER REFERRALS

• INDUSTRY & ALUMNI ASSOCIATION NETWORKS

• TEST/ITERATE FOR CONTINUOUS IMPROVEMENT

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

WEBSITE LEAD CAPTURE OPTIMIZATION

• LEAD CAPTURE WEBSITES & LANDING PAGES

• LEAD CAPTURE MOBILE APPS & SMS TEXTS

• LEAD CAPTURE CHATBOTS, WIDGETS & FORMS

• TEST/ITERATE FOR CONTINUOUS IMPROVEMENT

• OPTIMIZE ROI: LEAD QUALITY & SPENDING MIX

SEAMLESS MQL TO B2B SALES HANDOFFS

• AUTOMATIC & QUICK CLIENT MQL RESPONSES

• AUTOMATIC MQL DISTRIBUTION TO B2B SALES

• AUTOMATIC SALESFORCE/PARDOT MQL TRACKING

• PREDICTIVE CLIENT NURTURING & SALES ALERTS

• SALES REVENUE TRIGGERS: REVIEWS/NPS, REFERRALS/SHARING, UP/X-SELL AND REPEAT

HOW TO GET STARTED

Contrast Digital Lead Gen specialists will work with you to understand your growth challenges. We are focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.

We’ll develop your Proof of Concept test using our proven Revenue & ROI drivers and quickly iterate. Then using data-driven insights we’ll drive scalable Revenue growth and superior ROI.

HOW MAY WE ASSIST YOU

    B2B GROWTH FIRMS LOVE OUR LEAD GEN

    B2B SALES LOVE WORKING WITH US

    LEAD GEN CASE STUDIES FOR B2B SALES

    ACCELERATING REVENUE GROWTH FOR #1 PEAK SALES RECRUITING

    OVERVIEW: As 2021 ends, CONTRAST is on track to blow away all their 5-year stretch goals for PEAK including 5.1x MQL Revenue Growth, 2.9x $/Lead MQL Quality and 2.4x Better MQL ¢/$ ROI behind major upgrades beginning in 2017 to level up all 5 Lead Gen Revenue & ROI drivers.

    NEW MARKETING START-UP LAUNCH FOR APEX CMO SEARCH

    OVERVIEW: CONTRAST launched a new Marketing focused executive search start-up in early 2021 branded APEX CMO SEARCH including: branding/logo, website/messaging, social media, announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.

    FUELING PEAK’S CONTINGENCY TEAM FOR IGNITE SALES RECRUITING

    OVERVIEW: CONTRAST has delivered record high B2B Sales lead growth to IGNITE in parallel with PEAK since 2017, including the website relaunch. More recently in 2021, support is now ramping up for IGNITE's expanding team of Executive Sales Recruiters and their fast growth Clients.

    WHY WE'RE UNIQUE

    CONTRAST are Digital Lead Gen specialists for fast growth B2B Sales teams using proven techniques and platforms, data science and mvp speed to supercharge Revenue growth with superior ROI.

    We use a mix of 5 proven Revenue & ROI drivers: Persuasive Content Creation, Digital Lead Traffic Generation, Website Lead Capture, Data Science Quality & ROI Optimization and Sales Enablement.

    OUR STORYRESULTS

    DIGITAL LEAD GEN FOR B2B SALES

    SUCCESS DRIVERS

    B2B SALES CLIENTS

    We are Digital Lead Gen specialists serving fast growth B2B Sales teams primarily in Software, SaaS, Tech, Digital, Ecom, Professional Services, Industrial and Manufacturing firms.

    DIGITAL LEAD GEN

    We are Lead Gen experts driving proven techniques & platforms all focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.

    DATA SCIENCE ROI

    We are fanatical about fast iterative testing to prove concepts, behavioral psychology to fine-tune messaging, and data science to optimize $ mix and quality to deliver superior ROI.

    MVP FOCUS & SPEED

    We follow the MVP Lean Start-Up principles to accelerate speed to market and then quickly iterate from data-driven insights to drive scalable Revenue growth and superior ROI.

    B2B SALES INDUSTRIES


    • Software, SaaS, Digital, Ecom
    • Hardware Technology
    • Information Technology
    • Professional Services
    • Industrial & Manufacturing

    B2B SALES LOCATIONS


    • East Coast
    • Southwest
    • Midwest
    • West Coast
    • Canada

    B2B SALES LEAD GEN QUICK START

    PROOF OF CONCEPT TEST PROCESS

    1. B2B SALES NEEDS

    Our process starts with our Digital Lead Gen specialists understanding your needs. We are focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.

    2. PROOF OF CONCEPT

    We develop your Proof of Concept using proven Revenue & ROI drivers: Persuasive Content, Digital Lead Traffic Generation, Website Lead Capture, Data Science & ROI Optimization and Sales Enablement.

    3. ITERATE & OPTIMIZE

    We follow the MVP Lean Start-Up principles to accelerate speed to market and then quickly iterate from data-driven insights to drive scalable Revenue growth and superior ROI.

    4. SCALE-UP SUCCESSES

    We use fast iterative testing to prove concepts, behavioral psychology to fine-tune messaging, and data science to optimize $ mix and quality to deliver superior ROI.

    LEAD GEN INSIGHTS FOR B2B SALES

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