DIGITAL LEAD GEN FOR B2B SALES

FUELING PEAK'S CONTINGENCY TEAM
FOR IGNITE SALES RECRUITING

5.1x
$ REVENUE
MQL GROWTH
2.9x
$/LEAD
MQL QUALITY
2.4x
BETTER
MQL ¢/$ ROI
Lead Generation      /      Data Science      /      Sales Enablement      /      Content Creation      /     Websites & Apps
OVERVIEW:

CONTRAST has delivered record high B2B Sales lead growth to IGNITE in parallel with PEAK since 2017, including the website relaunch. More recently in 2021, support is now ramping up for IGNITE’s expanding team of Executive Sales Recruiters and their fast growth Clients.

“Since 2017, CONTRAST has been a key partner to drive leads to PEAK+IGNITE that are allocated by Sales Ops to our best fit Sales Recruiting Division to serve our B2B Sales Client needs.”

KYLE FLETCHER, VP SALES SEARCH, IGNITE SALES RECRUITING
CHALLENGE:

CONTRAST helped Kyle Fletcher launch IGNITE years ago and has scaled up MQL lead gen to record highs as the Contingency Division at PEAK. The latest challenge is supporting Sean Murkar’s rapidly expanding team of Executive Sales Recruiters and their fast growth Clients.

“In 2021, IGNITE has been expanding its team of Executive Sales Recruiters rapidly to meet the growing explosion of CONTRAST leads and Sales deals, especially fast growth B2B Sales Clients.”

SEAN MURKAR, MANAGING DIRECTOR, IGNITE SALES RECRUITING
SOLUTION:

1. Persuasive Content Creation
powers effective IGNITE messaging reinforcing unmatched speed for a contingency Sales recruiter, plus improving Client messaging on the Website.

2. Digital Lead Traffic Generation
leveraging upgraded PEAK platforms & gaming techniques to level up & optimize SEM, ABM/Email, PPC Ads, SEO, Social Media and Industry Networks.

3. Website Lead Capture Optimization
using PEAK+IGNITE Website Forms & Chatbots integrated with PEAK’s Salesforce/Pardot platform for Sales Ops lead allocation & tracking.

4. Data Science Quality & ROI Optimization
using Multivariate Tests, Quality Segmentation, Lifetime Value, and new critical MQL Volume, Quality and ROI Spending Mix optimization.

5. Sales Enablement
to showcase IGNITE’s B2B Sales Thought Leadership through better packaged Proposals & RFP’s, Kick-Offs, Training, Case Studies, Insight Blogs and Videos.

“CONTRAST sends all B2B Sales leads first to the PEAK Sales Op funnel using the 5 proven Lead Gen Revenue & ROI drivers. Then the leads are allocated to the best fit Sales Recruiter team.”


VALERIE HUSKY, DIGITAL LEAD GEN DIRECTOR, CONTRAST DIGITAL
RESULTS:

5.1x $ Revenue MQL Growth scale-up in the past 5 years (2017 to end of 2021).

2.9x $/Lead MQL Quality scale-up from bigger Revenue potential Client deals.

2.4x Better Spend ROI (-60% ¢/$ cost) especially from data science mix optimization.

More International Clients from Canada, UK/Europe and Asia expanding in the U.S.

More Fast Growth Clients in Software, Technology, Services, Industrial and Manufacturing.

“My Sales Ops team assesses all the leads driven in from CONTRAST during quick Client callbacks and then allocates them to the best fit recruiters all tracked by our Salesforce/Pardot platform.”


CHRIS DONNELLY, VP SALES, IGNITE SALES RECRUITING

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