DIGITAL LEAD GEN FOR B2B SALES

NEW MARKETING START-UP LAUNCH
FOR APEX CMO SEARCH

$1.2M
FIRST 7 MONTH
MQL GROWTH
86%
TIER 1/2 7 MONTH
MQL QUALITY
3.3x
BETTER 7 MONTH
MQL ¢/$ ROI
OVERVIEW:

CONTRAST launched a new Marketing focused executive search start-up in early 2021 branded APEX CMO SEARCH including: branding/logo, website/messaging, social media, announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.

“I’ve always enjoyed connecting with Clients to help them with their Marketing Executive needs and the professionals at PEAK and CONTRAST have enabled my team and I to expand faster.”
STU DOUGLAS, MANAGING DIRECTOR, APEX CMO SEARCH
CHALLENGE:

In 2020, PEAK engaged CONTRAST to help create a new Marketing focused executive search start-up for a new team of specialists led by Stu Douglas which was branded APEX CMO SEARCH after an extensive competitive market analysis and was set to launch in early 2021.

“We decided to expand into Marketing Executive Search building off our PEAK & IGNITE SALES and CONTRAST DIGITAL successes, plus some our B2B Sales Clients are seeking Marketing Talent too.”
JAMIE MCCLELLAND, CO-OWNER & MARKETING PARTNER, APEX CMO SEARCHES, PEAK SALES RECRUITING
SOLUTION:
1. Persuasive Content Creation to launch APEX including brand name/logo, positioning & messaging, and digital content for the new website, social media and B2B Sales collateral.
2. Digital Lead Traffic Generation using adapted PEAK EXEC platforms & gaming techniques to start-up & optimize SEM, ABM/Email, PPC Ads, SEO, Social Media and Industry Networks.
3. Website Lead Capture Optimization using the New APEX Website+Blog and Lead Forms integrated with Google Analytics and Salesforce/Pardot systems for tracking & analytics.
4. Data Science Quality & ROI Optimization for Top #1/#2 Tier Premium Quality Segments using Multivariate Testing and adapted ROI Lead Gen Mix best practices from PEAK EXEC.
5. Sales Enablement Collateral, Blogs & Videos to sell APEX’s premium B2B Sales & Delivery Team Expertise and Proven Structured, Rigorous and Scientific Process to find top CMO’s.
“APEX fits with our Digital Marketing focus on 5 proven Lead Gen Revenue & ROI drivers we have tailored for each of our Family Firm start-ups to quickly launch and scale-up target Client leads.”
VALERIE HUSKY, DIGITAL LEAD GEN DIRECTOR, CONTRAST DIGITAL
RESULTS:
APEX Successfully Launched in April 2021.
Digital Lead Gen started in April 2021 using proven Family Firm start-up best practices.
$1.2M Revenue MQL Growth in the first 7 months after April 2021 start-up launch.
86% Tier 1/2 Revenue MQL Quality and 98% in U.S.
3.3x Better MQL Spend ROI (-70% ¢/$ cost) versus projected for premium Tier 1/2 targets.
“I’ve been impressed by the expertise and speed of the CONTRAST DIGITAL team, including their emphasis on Lead Gen results versus activities and their focus on my team’s B2B Sales needs.”
STU DOUGLAS, MANAGING DIRECTOR, APEX CMO SEARCH 

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