DIGITAL LEAD GEN FOR B2B SALES

ACCELERATING REVENUE GROWTH
FOR #1 PEAK SALES RECRUITING

5.1x
MQL GROWTH
$ REVENUE
2.9x
MQL QUALITY
$/LEAD
2.4x
BETTER
MQL ¢/$ ROI
Lead Generation      /      Data Science      /      Sales Enablement      /      Content Creation      /     Websites & Apps
OVERVIEW:

As 2021 ends, CONTRAST is on track to blow away all their 5-year stretch goals for PEAK including 5.1x MQL Revenue Growth, 2.9x $/Lead MQL Quality and 2.4x Better MQL ¢/$ ROI behind major upgrades beginning in 2017 to level up all 5 Lead Gen Revenue & ROI drivers.

“In 2017 we asked CONTRAST for a major lead scale-up to help B2B Sales achieve new 5-year stretch goals. CONTRAST overdelivered beyond belief which has fuelled faster Revenue growth.”


BRENT THOMSON, CEO, PEAK SALES RECRUITING
CHALLENGE:

In 2017, when PEAK was celebrating 11 years of Sales Recruiting success, a new 5-year revenue stretch goal was set for the B2B Sales, Marketing and Delivery teams which would require major innovations to better deliver Client promises to the end of 2021 and beyond.

“Over the past 5 years, we’ve had huge increases in leads, but more importantly, better quality leads are enabling Sales to improve our new Client conversion rate and speed to Revenue.”


CHRIS DONNELLY, VP SALES, PEAK SALES RECRUITING
SOLUTION:
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1. Persuasive Content Creation powers effective PEAK messaging and a digital presence that breaks through the noise and finds & attracts target Clients to ask for help from B2B Sales.
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2. Digital Lead Traffic Generation using upgraded PEAK platforms and gaming techniques to level up & optimize SEM, ABM/Email, PPC Ads, SEO, Social Media and Industry Networks.
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3. Website Lead Capture Optimization using upgraded PEAK Website Forms & Chatbots integrated with Salesforce CRM and Pardot Marketing systems for tracking & analytics.
<b/r>
4. Data Science Quality & ROI Optimization using Multivariate Tests, Quality Segmentation, Lifetime Value, and new critical MQL Volume, Quality and ROI Spending Mix optimization.
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5. Sales Enablement to showcase PEAK’s B2B Sales Thought Leadership through better packaged Proposals & RFP’s, Kick-Offs, Training, Case Studies, Insight Blogs and Videos.

“For PEAK which has been a leader for 16 years, a major scale-up required innovation testing and data driven optimizations of the 5 proven lead gen Revenue & ROI drivers, especially the $ mix.”


VALERIE HUSKY, DIGITAL LEAD GEN DIRECTOR, CONTRAST DIGITAL
RESULTS:

5.1x $ Revenue MQL Growth scale-up in the past 5 years (2017 to end of 2021).

2.9x $/Lead MQL Quality scale-up from bigger Revenue potential Client deals.

2.4x Better Spend ROI (-60% ¢/$ cost) especially from data science mix optimization.

More International Clients from Canada, UK/Europe and Asia expanding in the U.S.

More Fast Growth Clients in Software, Technology, Services, Industrial and Manufacturing.

“My team gets super energized with all the higher quality new Clients from CONTRAST and our Sales team which has quickly accelerated our team expansion and Revenue overachievement.”


KYLE FLETCHER, VP SALES SEARCH, PEAK SALES RECRUITING

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