DIGITAL LEAD GEN FOR B2B SALES
NEW FINANCE START-UP LAUNCH
FOR GRAYHAWK CFO SEARCH
$2.3M
FIRST 10 MONTH
MQL GROWTH
90%
MQL QUALITY
TIER 1/2 10 MONTH
3.3x
BETTER 10 MONTH
MQL ¢/$ ROI
OVERVIEW:
CONTRAST launched a new Finance focused executive search start-up in fall 2020 branded GRAYHAWK SEARCH including: branding/logo, website/messaging, social media, digital announcement, digital lead gen, tracking/optimization and Sales collateral, blogs & videos.
I’ve worked in Finance and recruited strategic Finance Executives which gives me a unique perspective. The pros at PEAK & CONTRAST are now helping my team and I scale-up my Clients.”
LUKE CLARE, MANAGING PARTNER, GRAYHAWK SEARCH
CHALLENGE:
In 2020, PEAK engaged CONTRAST to help create a new Finance focused executive search start-up for a new team of specialists led by Luke Clare which was branded GRAYHAWK SEARCH after an extensive competitive market analysis and was set to launch in fall 2020.
“”We expanded into Finance Executive Search building off our other Family Firm successes for Sales, Marketing and HR, as well as CONTRAST DIGITAL which is our proven Lead Gen partner.”
ELIOT BURDETT, CO-OWNER & WESTERN PARTNER, GRAYHAWK SEARCH
SOLUTION:
1. Persuasive Content Creation to launch GRAYHAWK with brand name/logo, positioning & messaging, and digital content for the new website, social media and B2B Sales collateral.
2. Digital Lead Traffic Generation using adapted PEAK EXEC platforms & gaming techniques to start-up & optimize SEM, ABM/Email, PPC Ads, SEO, Social Media and Industry Networks.
3. Website Lead Capture Optimization using the New GRAYHAWK Website and Lead Forms integrated with Google Analytics and Salesforce/Pardot systems for tracking & analytics.
4. Data Science Quality & ROI Optimization for Top #1/#2 Tier Premium Quality Segments using Multivariate Testing and adapted ROI Lead Gen Mix best practices from PEAK EXEC.
5. Sales Enablement Collateral, Blogs & Videos to sell GRAYHAWK’s B2B Sales & Delivery Team Expertise and Proven Structured, Rigorous and Scientific Process to find top CFO’s.
“We leveraged our start-up best practices and 5 proven Lead Gen Revenue and ROI drivers to quickly launch and scale-up Digital Lead Gen for Grayhawk Search to deliver target Client leads.”
VALERIE HUSKY, DIGITAL LEAD GEN DIRECTOR, CONTRAST DIGITAL
RESULTS:
GRAYHAWK Successfully Launched in December 2020.
Digital Lead Gen started in January 2021 using proven Family Firm start-up best practices.
$2.3M Revenue MQL Growth in the first 10 months after January 2021 start-up launch.
90% Tier 1/2 Revenue MQL Quality and 84% in U.S.
3.3x Better MQL Spend ROI (-70% ¢/$ cost) versus projected for premium Tier 1/2 targets.
