OUR TEAM TALENT MATTERS
Core Values
Drive to achieve big growth goals.
Discipline to keep team promises.
Service to surprise and delight clients.
Always improving what matters most.
We Are Clients Too
We Are B2B Sales Clients Too:
- We’ve scaled our Family Firms in the U.S. & Canada since 2006.
- We refined our Digital Lead Gen capabilities for our own Sales first.
- We serve over 5,000 scale-up & start-up Clients in Software, SaaS, Tech, Pro Services, Industrial and Manufacturing, 90%+ in the U.S.
Digital Lead Gen
We use Digital Lead Gen specialists for our fast growth B2B Sales teams:
- We use proven techniques and platforms, data science and mvp speed to supercharge Customer & Revenue growth with superior ROI.
- We use an integrated Salesforce & Pardot CRM platform and all the latest Digital Lead Gen platforms.
B2B Sales DNA
Our B2B Sales Family Firms:
PEAK SALES
Exec Search
PEAK SALES Recruiting
IGNITE SALES Recruiting
APEX CMO
Exec Search
GRAYHAWK CFO Exec Search
CPO TALENT HR Exec Search
PRODENT Search
HELPING HEROES Charity
Why We're Unique
CONTRAST are Digital Lead Gen specialists for fast growth B2B Sales teams using proven techniques and platforms, data science and mvp speed to supercharge Revenue growth with superior ROI.
We use a mix of 5 proven Revenue & ROI drivers: Persuasive Content Creation, Digital Lead Traffic Generation, Website Lead Capture, Data Science Quality & ROI Optimization and Sales Enablement.
RESULTS ›
DIGITAL LEAD GEN FOR B2B SALES
Success Drivers
B2B Sales Clients
We are Digital Lead Gen specialists serving fast growth B2B Sales teams primarily in Software, SaaS, Tech, Digital, Ecom, Professional Services, Industrial and Manufacturing firms.
OUR STORY
Digital Lead Gen
We are Lead Gen experts driving proven techniques & platforms all focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.
OUR STORY
Data Science ROI
We are fanatical about fast iterative testing to prove concepts, behavioral psychology to fine-tune messaging, and data science to optimize $ mix and quality to deliver superior ROI.
OUR STORY
MVP Focus & Speed
We follow the MVP Lean Start-Up principles to accelerate speed to market and then quickly iterate from data-driven insights to drive scalable Revenue growth and superior ROI.
OUR STORYDIGITAL LEAD GEN FOR B2B SALES
Leadership Team
Jamie McClelland
Co-Owner & Chief Marketing Officer
Eliot Burdett
Co-Owner & Chief Executive Officer
Guilherme Terzoni
Digital Marketing Specialist
Diversity and Inclusion
We strive to model diversity and inclusion in everything we do.
We believe a diverse workforce is the only way to drive the innovation needed for sustainable growth.
We serve and support all identities that make up our community of fast growth B2B Sales teams throughout the U.S. and Canada.
How To Get Started
Contrast Digital Lead Gen specialists will work with you to understand your growth challenges. We are focused on what matters most: supercharging New Customer and Revenue growth for B2B Sales.
We’ll develop your Proof of Concept test using our proven Revenue & ROI drivers and quickly iterate. Then using data-driven insights we’ll drive scalable Revenue growth and superior ROI.
How May We Assist You
B2B Growth Firms
Love Our Lead Gen
B2B Sales Love Working With Us
When we launched PEAK 16 years ago, we started Digital Lead Gen to support our B2B Sales teams. Then 5 years ago we leveled up our expertise and scaled up CONTRAST to deliver quality Revenue MQL’s and optimized ROI for our 10 Family Firms. They’ve overdelivered beyond belief, so our fast growth Clients have asked us to help them too.
Brent Thomson, CEO, Peak Sales Executive Search
My PEAK & IGNITE Sales Recruiting teams get super energized with all the higher quality new Client leads and deals from CONTRAST and our Sales team which have quickly accelerated our team expansion and Revenue overachievement.
Kyle Fletcher, VP Sales Search, Peak & Ignite Sales Recruiting
Over the past 5 years, PEAK & IGNITE have seen huge increases in leads from CONTRAST, but more importantly, better quality leads are enabling my Sales team to improve our new Client conversion rate and speed to contract and delivery Revenues.
Chirs Donnelly, VP Sales, Peak & Ignite Sales Recruiting
I’ve been impressed by the expertise and speed of the CONTRAST team, including their emphasis on Lead Gen results versus activities and their focus on my team’s B2B Sales needs. They created & launched my APEX Marketing start-up and have already delivered lots of high quality Client leads.
Stu Douglas, Managing Director, APEX CMO Search
CONTRAST focuses testing & optimizing our 5 proven Lead Gen Revenue & ROI drivers to help our B2B Sales Clients accelerate their growth. Beyond our Client Needs Assessment, we start with a quick mvp Lead Gen Proof-Of-Concept Test to get market feedback & optimize results asap before we shift to scale-up our successful tests.
Wallis Stagg, Sales & Marketing Director, Contrast Digital
We finally expanded west (I’m based in Arizona) which better fits my national Dental DSO & Group demand for Dentists & Specialists. CONTRAST has been wonderful in building awareness, delivering quality leads and supporting my Sales team needs.
Bryan Duncan, VP Sales, Prodent SearchLEAD GEN CASE STUDIES FOR B2B SALES
Case Studies
OVERVIEW: As 2021 ends, CONTRAST is on track to blow away all their 5-year stretch goals for PEAK including 5.1x MQL Revenue Growth, 2.9x $/Lead MQL Quality and 2.4x Better...
OVERVIEW: CONTRAST launched a new Marketing focused executive search start-up in early 2021 branded APEX CMO SEARCH including: branding/logo, website/messaging, social media, announcement, digital lead gen, tracking/optimization and Sales collateral,...
OVERVIEW: CONTRAST has delivered record high B2B Sales lead growth to IGNITE in parallel with PEAK since 2017, including the website relaunch. More recently in 2021, support is now ramping...
B2B Sales Industries
Software, SaaS, Digital, Ecom
Hardware Technology
Information Technology
Professional Services
Industrial & Manufacturing
LEAD GEN INSIGHTS FOR B2B SALES
Insights
Are You Being Distracted By These 4 Misleading Marketing Metrics?: Numbers don’t lie! That’s what we’ve been told for years in digital marketing. Yet, the explosion of digital marketing data...
Use These 5 Top of Funnel Marketing Strategies To Generate More Leads Without enough leads, it is all but impossible to reach your sales goals. The first step to getting...
The 4 Types of Sales Enablement Content Every B2B Sales Team Needs Sales enablement content is one of the most powerful ways to stand out when your sales team reaches...